Advertising and Marketing Association |
Students minoring in marketing take a range of courses including advertising, digital marketing, consumer behavior, market research, and data visualization and analytics. |
Consumer Marketing (Business Administration) |
Marketing involves all the issues surrounding bringing a product or service to the marketplace, informing customers of its existence, how to price it, and how to measure its success. |
Marketing Concentration |
In the Consumer Marketing track, you gain an in-depth understanding of consumer characteristics, behaviours and motivations as input for effective marketing strategies. |
Marketing | UVA Wise |
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